Weed Myth: Do Blunts Get You Higher Than Joints?

Category: Culture | Posted on Mon, November, 16th 2015 by THCFinder

Because there’s no need to argue about this every time you smoke with your friends anymore, we answer the question – do blunts get you higher than joints?

There may be reasons why you feel higher when you smoke a blunt, but due to other circumstances. So it’s time that the myth was busted – there is a chemical reaction happening in your body when you smoke a blunt that does not occur with a joint. But this doesn’t necessarilymake you higher.

What’s the difference between a joint and a blunt?

There are some very key differences between a joint and a blunt that might be affecting how stoned you feel. Firstly, you would usually roll a joint with a regular paper. Sometimes you can buy papers made out of hemp, but most of the time what you are using is paper. The paper itself does not contain an intoxicating substance, and so the only thing you are consuming when you smoke it is marijuana.

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Is It Bad To Touch Marijuana Seeds With Your Bare Fingers?

Category: Culture | Posted on Tue, October, 27th 2015 by THCFinder
touching marijuana seeds

(image via

Will It Harm Cannabis Seeds If You Touch Them With Your Fingers?

I have found marijuana seeds in my marijuana on many occasions. I am sad to admit that for a very long time in the 1990’s I smoked brick weed that always had seeds in it. I always remember spending long amounts of time de-seeding the bammer, and would look at the pile of schwag left over after the seeds were out of it and thinking about how crappy my dealer was. I also remember back in the day when I would get the rare chronic, and would find a seed. It was practically like finding the holy grail. I would pull it out, admire it for awhile, then put it away for safe keeping.

Some of those seeds were lost very quickly, or discarded for one reason or another, likely by accident. But there was one strain that I valued above all. It was called ‘The Project.’ Loyal readers likely have read articles in which I have talked about this strain. It got it’s name from a grower that I knew growing up. He had ‘the regulars’ that he had been growing for a long time, and ‘the project’ strain that he was still trying to figure out how to grow optimally. When he got it dialed in, I am being completely honest when I say this, it was hands down the best cannabis I had ever seen.

The story goes that his friend traveled to Hawaii on a vacation, tried the strain (which was a pure sativa according to the grower I knew) while he was there, and took some seeds back with him in the late 1980’s. Like most marijuana stories like this one, who knows what is truth and what is fiction, but at the end of the day, the quality of that strain was like nothing I have ever seen, and trust me, I have seen quite a bit of marijuana in my day.

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Broadcast Your Voice Online with Industry Podcasts

Category: Culture | Posted on Tue, October, 13th 2015 by THCFinder

podcastsContrary to popular belief, radio is not dead; it’s just taken to a new format. Podcasts, or online radio shows, have been popular since the inception of high-speed online music services, and are quickly becoming a go-to source of “infotainment” for people from all walks of life.


While it’s still somewhat common to tune in live to a podcast show, typically the appeal is in the ability to bookmark, share, download and listen to each episode at the listeners’ leisure (a huge advantage over traditional AM/FM radio).


Podcasting is a great marketing tactic because it adds the element of voice and storytelling to your company in a way that the printed word cannot. After starting our podcast earlier this summer, we’ve gotten a lot of amazing feedback from people in the industry about. Because of our quality interviews, people are beginning to understand us as a multidimensional media company rather than just an industry publication.


From High Times to Ganjapreneur, to 420 Radio, there are several great podcasts to choose from in the cannabis industry, each with something different to offer. Here at Cashinbis, we like to stick to compelling interviews in a Q&A format, allowing cannabis entrepreneurs and advocates to tell their stories while digging deeper to discover what makes them so successful.


While it’s a big investment of time, podcasting can be a cost-effective way to brand yourself in this industry that is so hungry for information. Here are some tips for creating a great podcast with longevity:


  • Create a format that works and stick with it. Whether yours is a question-and-answer style interview, multiple guests, listener call-ins, or a set of recurring in-depth segments, it’s important to use that same format throughout all of your podcast episodes so listeners know what to expect.

  • Stick to the point. The key to holding your audience’s attention is simple - be brief and on-topic. Typically, 30 minutes to an hour is the sweet spot for a podcast episode length, but keep in mind that an hour can also feel like an eternity if you haven’t got much to say. Having ads or sponsor messages within your podcast is okay; just make sure they are done quickly, tastefully, and have some kind of lead-in language or draw that meshes it seamlessly within your programming.

  • Find a host that can hold a conversation. In audio media, the voice behind your brand is everything. We got extremely lucky with our awesome podcast host, Tim Strombel. With a history in radio and comedy, he has invaluable experience on the microphone that lends to his intriguing and entertaining episodes. We love giving newcomers a chance, but for maximum engagement and effectiveness, a seasoned speaker and interviewer is your best bet as a host. This will really make or break your podcast’s success!

  • Be consistent. This is generally the Law of Content for all mediums, but it’s especially important with a podcast. People will forget you have a program if they don’t have new episodes to look forward to. Listeners may have a valid in what you have to say, but in order to have staying power as a podcast, you need to keep them checking back for the latest.


Stay true to your vision, and look at the costs and returns in order to decide whether this is the right route for you and your company.


Sometimes a company blog or an impressive media hit is enough to get your message across, but other times a boost is needed, and that’s where “multimedia” (audio/video) comes into play. If you don’t think you’ve got enough of a premise to create your own audio content, you should definitely consider being a guest on an already established podcast. No matter how you go about it, this medium is ultimately another means to an end - storytelling and educating a movement.


Balancing Advocacy and Business

Category: Culture | Posted on Mon, October, 12th 2015 by THCFinder

cannabis-balancingThe cannabis industry serves so many different types of people, it was almost a given that this community would begin to polarize. We are seeing this divide now as more pro-cannabis campaigns ramp up nationwide.


There are some activists who believe that “no regulation is the best regulation,” and likewise there are a few businesspeople who would sacrifice all humanistic elements of this legacy industry in order to turn a profit. Neither are helping the movement, and luckily, both are rare.


Steering clear of the extreme ends of the spectrum is incredibly important in this industry, and being aware of and constantly reevaluating your company culture and messaging can help you avoid falling to one end of the spectrum or the other.


In this space, the vast majority of us are advocates to some degree. While not all of us consume cannabis, typically we all share similar beliefs that cannabis should be legalized, and similar aspirations that one day the negative stigma of the plant will be but a distant memory. Wherever you fall on the spectrum, here are some tips for balancing cannabis advocacy with your business model:


  • Decide who your target audience is, and how you want them to perceive you. As more states propose and implement legalization measures, this industry is slowly becoming fragmented into recreational vs. medical proponents, and some that fall in between. If you’re in financial services, clients may not be interested in hearing about any direct involvement with medical marijuana - and depending on the regulations in your state, it could even hurt you. On the other hand, pandering too much to the medical marijuana community may come off as inauthentic unless you can back it up with some solid philanthropy and a cooperative business model. Claiming to have policy influence and expertise will definitely backfire at some point, unless you’ve got a full-time employee poring over policy in all 50 states. When acting as an advocate, stick to what you know and do best, while keeping an open mind to helping others in the industry do the same.

  • Think globally, act locally. If you do choose to take an activist stance (or at least support activism in the industry), decide exactly how you want to help and always keep a focused scope on your goal. Is your interest in expanding safe patient access in the United States? Get involved with your local chapter of ASA, NORML or other patients’ rights groups, attend their meetings and stay networked. More interested in bringing cannabis to a foreign market? Sponsor an international conference in that country or region, while inviting other companies or individuals in your area to join you on the trip. Is your goal to change drug laws worldwide? Start locally to build momentum and show that you understand the various power structures involved in drug policy.

  • Get the word out. Sometimes, simply participating and showing your solidarity with a movement is the best thing you can do as an advocate. If your goal is to make an impact on pediatric patients, hold a benefit or fundraiser for the family of a child who needs medical marijuana treatment. More interested in pushing policy forward? Host an official campaign fundraiser gala, or plan a company-wide day off to assist with get out the vote (GOTV) efforts. Cashinbis donates to an organization called CannaEffect - they have a similar mission to ours, only instead of sharing stories of entrepreneurs and innovative businesses, they share the true stories of medical marijuana patients and advocates nationwide, getting them the attention they deserve for their cause.

Advocacy can open many doors in the business world, if done correctly. When you take a sincere position on cannabis, and work collaboratively to make your vision a reality, others in the industry will see that and want to network with you. Cannabis is a plant that naturally connects people - follow its lead to success!


Blaze a Trail: The Strategy of Thought Leadership

Category: Culture | Posted on Thu, October, 8th 2015 by THCFinder

cash-in-bisThere’s no questioning it anymore: the media landscape has changed dramatically in the last few years.


Your local newspaper used to have real clout; now, nearly everyone you know gets their breaking news from Facebook and Twitter. Even appearing on television seems to have lost its lustrous appeal as more individuals and families cancel their cable subscriptions in favor of streaming services and online news. Getting attention in this media environment can be complicated - and expensive.


In the world of business-to-business communications, it used to be enough to attend networking and trade-specific events, have a sharp company website, and if you’re really tech-savvy, to have Facebook, Twitter and LinkedIn profiles set up for your brand, as if to say, “If people need us, they’ll simply go online and find us.” These tactics are no longer enough if you want to seriously market your product or services to other businesses - and for such a complex problem, the reason why is rather basic.


Think about what marketing, advertising and public relations are, at their core. You and your company have a basic message to get out: “buy our product/service.” However, there is always a classier and more thoughtful way to persuade your audience, and that’s by telling a real, genuine story.


People are hardly ever interested in buying the first product they see; trust needs to be built first, especially in B2B sales where each party wants to be absolutely sure they’re getting the best deal or partnership, a company whose views align with theirs, and with no messy strings attached.


What better way to build trust than by introducing yourself and offering up useful information about your industry, or even a dose of entertainment? When it comes down to it, another businessperson considering your website doesn’t really want to know more about the products. They want to know about you and what makes the company special, in your words.


This is “thought leadership.” The most sought-after speakers for national trade shows and conferences, the most buzzed-about companies and innovative products, all have one thing in common: they unabashedly put themselves out there. Knowing what makes you different from the competition is one thing, but being able to communicate that takes courage, and a little strategy.


Creating content on a company blog is a great start. Leadership can impart their expertise in the field, and even company interns can share what they’ve learned by working there. This, however, takes time and money to keep up and promote on the right social media channels, and your team will have to be ready with new content monthly or even weekly.


Investing money into a PR or marketing agency is still a popular (and ever-evolving) strategy, but in an industry like ours, where regulations are grey and stigma still runs deep, there are myriad obstacles to getting media attention. Print or online news coverage in your local daily is nice, but not effective for getting in-depth about your cannabis products and services - it can make mainstream readers uncomfortable. In  Colorado, where cannabis is recreationally legal, network cable TV is resisting any marijuana advertising on the airwaves. Even online, it’s no free-for-all. You may have already noticed that Facebook rarely accepts cannabis-related pages or ads for promotion, and the same is true with Google and search engine optimization (SEO) methods.


When putting a marketing plan together, maximum return on investment should be the ultimate goal. As a business owner and thought leader in your field, making the decision of what type of media you will invest in is one of the most important choices you can make for your brand.


Why is Forbes considered by many as the pinnacle of business reporting? They were the first to really go in-depth and interview CEOs and other powerful businesspeople, telling the unheard story behind the world’s powerhouse companies. Hence, why Forbes is still a reputable print and online publication today, even while other news outlets are crumbling under the pressure to go digital. Forbes created more than just business stories - it created thought leaders.


Cashinbis provides this same service for the cannabis industry specifically. We want to help elevate your business - not because it benefits us, but because it lifts up the entire cannabis movement when we all share stories of our success.


How Much Marijuana Does It Take To Overdose?

Category: Culture | Posted on Sun, September, 27th 2015 by THCFinder

Drugs used in medicine are routinely given what is called an LD-50. The LD-50 rating indicates at what dosage fifty percent of test animals receiving a drug will die as a result of drug induced toxicity. A number of researchers have attempted to determine marijuana’s LD-50 rating in test animals, without success. Simply stated, researchers have been unable to give animals enough marijuana to induce death.
At present it is estimated that marijuana’s LD-50 is around 1:20,000 or 1:40,000. In layman terms this means that in order to induce death a marijuana smoker would have to consume 20,000 to 40,000 times as much marijuana as is contained in one marijuana cigarette. NIDA-supplied marijuana cigarettes weigh approximately .9 grams. A smoker would theoretically have to consume nearly 1,500 pounds of marijuana within about fifteen minutes to induce a lethal response.
In practical terms, marijuana cannot induce a lethal response as a result of drug-related toxicity.”



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