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Blaze a Trail: The Strategy of Thought Leadership

Category: Culture | Posted on Wed, October, 7th 2015 by THCFinder

cash-in-bisThere’s no questioning it anymore: the media landscape has changed dramatically in the last few years.

 

Your local newspaper used to have real clout; now, nearly everyone you know gets their breaking news from Facebook and Twitter. Even appearing on television seems to have lost its lustrous appeal as more individuals and families cancel their cable subscriptions in favor of streaming services and online news. Getting attention in this media environment can be complicated - and expensive.

 

In the world of business-to-business communications, it used to be enough to attend networking and trade-specific events, have a sharp company website, and if you’re really tech-savvy, to have Facebook, Twitter and LinkedIn profiles set up for your brand, as if to say, “If people need us, they’ll simply go online and find us.” These tactics are no longer enough if you want to seriously market your product or services to other businesses - and for such a complex problem, the reason why is rather basic.

 

Think about what marketing, advertising and public relations are, at their core. You and your company have a basic message to get out: “buy our product/service.” However, there is always a classier and more thoughtful way to persuade your audience, and that’s by telling a real, genuine story.

 

People are hardly ever interested in buying the first product they see; trust needs to be built first, especially in B2B sales where each party wants to be absolutely sure they’re getting the best deal or partnership, a company whose views align with theirs, and with no messy strings attached.

 

What better way to build trust than by introducing yourself and offering up useful information about your industry, or even a dose of entertainment? When it comes down to it, another businessperson considering your website doesn’t really want to know more about the products. They want to know about you and what makes the company special, in your words.

 

This is “thought leadership.” The most sought-after speakers for national trade shows and conferences, the most buzzed-about companies and innovative products, all have one thing in common: they unabashedly put themselves out there. Knowing what makes you different from the competition is one thing, but being able to communicate that takes courage, and a little strategy.

 

Creating content on a company blog is a great start. Leadership can impart their expertise in the field, and even company interns can share what they’ve learned by working there. This, however, takes time and money to keep up and promote on the right social media channels, and your team will have to be ready with new content monthly or even weekly.

 

Investing money into a PR or marketing agency is still a popular (and ever-evolving) strategy, but in an industry like ours, where regulations are grey and stigma still runs deep, there are myriad obstacles to getting media attention. Print or online news coverage in your local daily is nice, but not effective for getting in-depth about your cannabis products and services - it can make mainstream readers uncomfortable. In  Colorado, where cannabis is recreationally legal, network cable TV is resisting any marijuana advertising on the airwaves. Even online, it’s no free-for-all. You may have already noticed that Facebook rarely accepts cannabis-related pages or ads for promotion, and the same is true with Google and search engine optimization (SEO) methods.

 

When putting a marketing plan together, maximum return on investment should be the ultimate goal. As a business owner and thought leader in your field, making the decision of what type of media you will invest in is one of the most important choices you can make for your brand.

 

Why is Forbes considered by many as the pinnacle of business reporting? They were the first to really go in-depth and interview CEOs and other powerful businesspeople, telling the unheard story behind the world’s powerhouse companies. Hence, why Forbes is still a reputable print and online publication today, even while other news outlets are crumbling under the pressure to go digital. Forbes created more than just business stories - it created thought leaders.

 

Cashinbis provides this same service for the cannabis industry specifically. We want to help elevate your business - not because it benefits us, but because it lifts up the entire cannabis movement when we all share stories of our success.

 

https://www.cashinbis.com/


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How Much Marijuana Does It Take To Overdose?

Category: Culture | Posted on Sat, September, 26th 2015 by THCFinder

Drugs used in medicine are routinely given what is called an LD-50. The LD-50 rating indicates at what dosage fifty percent of test animals receiving a drug will die as a result of drug induced toxicity. A number of researchers have attempted to determine marijuana’s LD-50 rating in test animals, without success. Simply stated, researchers have been unable to give animals enough marijuana to induce death.
 
At present it is estimated that marijuana’s LD-50 is around 1:20,000 or 1:40,000. In layman terms this means that in order to induce death a marijuana smoker would have to consume 20,000 to 40,000 times as much marijuana as is contained in one marijuana cigarette. NIDA-supplied marijuana cigarettes weigh approximately .9 grams. A smoker would theoretically have to consume nearly 1,500 pounds of marijuana within about fifteen minutes to induce a lethal response.
 
In practical terms, marijuana cannot induce a lethal response as a result of drug-related toxicity.”
 

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Salmon that will get you baked: weed-infused fish the latest in cannabis cuisine

Category: Culture | Posted on Thu, September, 17th 2015 by THCFinder

Sliced thin with flecks of dill peeking out, the salmon looks like any other of gravlax you would have for brunch. But put it on a bagel with a schmear of cream cheese, and you will get pretty stoned eating this delicacy.

The mastermind behind the THC-infused salmon – cured in salt, dill, lemon, sugar and a weed tincture – is Josh Pollack, owner of Rosenberg’s Bagels and Delicatessen in Denver.

“I love bagels and lox, and I love cannabis,” Pollack said.

Pollack, a New Jersey native who grew up going to establishments like Russ and Daughters, moved to Colorado for college. He loved the state, but missed the bagels from back east. After graduating, he worked in finance for a while, but tired of that and moved on to a more fulfilling passion: food.

Read More:http://www.theguardian.com/us-news/2015/sep/17/salmon-weed-infused-latest-cannabis-cusine


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How To Pass A Hair Follicle Drug Test For Marijuana

Category: Culture | Posted on Wed, September, 2nd 2015 by THCFinder

hair follicle drug test marijuanaStudies show that Hair drug tests are the fasted growing method of drug testing used by employers and marijuana is still number one on the list of drugs tested for, it also stays in your system the longest.

Top Questions and Answers:

How long does marijuana stay in your hair?

It takes approximately 5 days for marijuana to show up in your hair it can continue to be detectable through a hair drug test for several months. The presence of Marijuana and other drugs in your hair can be understood by this basic principle. Marijuana is ingested in your body and circulates through the blood stream into your blood, urine, saliva, and into the hair follicles via the bloodstream. The drug metabolites that are deposited into your hair follicle are entrapped in the hair shaft as it grows out from your hair follicle. The average growth rate for hair is approximately .5 inches per month. Drug testing labs test for toxin metabolites trapped in the shaft core. Historical drug use can be measured based on the length of your hair sample from your scalp line but a specific timeline of usage is not possible. They cannot tell the difference between THC metabolites introduced two weeks ago from metabolites introduced two days ago.

Example:

A 1.5″ length sample of hair is measured from the scalp line for most major hair drug tests. Based on the average head hear growth rate of .5″ inches per month, it can be determined that a positive test results would suggest that marijuana was consumed sometime within the past 3 months. Since most testing labs test 1.5 inches of hair the common known time frame for testing positive for marijuana is on average 90 days.

Read More:http://www.theweedblog.com/how-to-pass-a-hair-follicle-drug-test-for-marijuana/


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What strain are you smoking on today?

Category: Culture | Posted on Tue, September, 1st 2015 by THCFinder


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How Much Does A Marijuana Blunt Roller Job Pay In The Music Industry?

Category: Culture | Posted on Sun, August, 16th 2015 by THCFinder
marijuana blunt roller

(image via tumblr)

I have lived my entire life in Oregon, and have always loved music. That has made life tougher for me compared to other people that live in larger states that have more of a ‘music scene.’ There are not a ton of high profile music events in Oregon, which is not to say that we don’t have great music here, because we do, but we don’t have music events on the same level as a state like California. As an Oregonian I would travel to California from time to time for some huge music festivals, each of which had dozens of musical acts that I liked.

I was at a music festival in California in 2011 and I got a chance to meet the members of Cypress Hill. It is a moment that I often measure my life around, as in the pre-Cypress Hill meet up part of my life and the post-Cypress Hill meet up part of my life. The group was doing a meet and greet at the event, and I made sure to be one of the first ones in line. While I was waiting for my turn to meet the group, I couldn’t help but watch a guy whose sole purpose at the event seemed to be to roll blunts for the group members and entourage. This guy could roll blunts faster than anyone I had ever seen before, and they were all uniform in shape and size. I don’t think I’ve ever seen anyone as good at rolling blunts as he was.

I was left wondering if that was an actual job for the guy, or if he was just the best at it out of the crew so he did it out of necessity? He didn’t seem to actually be a part of the group’s crew, he seemed like an employee. I was never able to confirm it, but I do know now that there are actually quite a few blunt rollers in the music industry. So many that apparently Billboard was able to find enough of them to determine the average salary of a blunt roller while on tour. According to Billboard, it’s $500/week, and also includes free hotel and travel expenses.

Read More:http://www.theweedblog.com/how-much-does-a-marijuana-blunt-roller-job-pay-in-the-music-industry/


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