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Weed Myth: Do Blunts Get You Higher Than Joints?
What’s the difference between a joint and a blunt?
There are some very key differences between a joint and a blunt that might be affecting how stoned you feel. Firstly, you would usually roll a joint with a regular paper. Sometimes you can buy papers made out of hemp, but most of the time what you are using is paper. The paper itself does not contain an intoxicating substance, and so the only thing you are consuming when you smoke it is marijuana.
Is It Bad To Touch Marijuana Seeds With Your Bare Fingers?
Will It Harm Cannabis Seeds If You Touch Them With Your Fingers?
Broadcast Your Voice Online with Industry Podcasts
Contrary to popular belief, radio is not dead; it’s just taken to a new format. Podcasts, or online radio shows, have been popular since the inception of high-speed online music services, and are quickly becoming a go-to source of “infotainment” for people from all walks of life.
While it’s still somewhat common to tune in live to a podcast show, typically the appeal is in the ability to bookmark, share, download and listen to each episode at the listeners’ leisure (a huge advantage over traditional AM/FM radio).
Podcasting is a great marketing tactic because it adds the element of voice and storytelling to your company in a way that the printed word cannot. After starting our podcast earlier this summer, we’ve gotten a lot of amazing feedback from people in the industry about. Because of our quality interviews, people are beginning to understand us as a multidimensional media company rather than just an industry publication.
From High Times to Ganjapreneur, to 420 Radio, there are several great podcasts to choose from in the cannabis industry, each with something different to offer. Here at Cashinbis, we like to stick to compelling interviews in a Q&A format, allowing cannabis entrepreneurs and advocates to tell their stories while digging deeper to discover what makes them so successful.
While it’s a big investment of time, podcasting can be a cost-effective way to brand yourself in this industry that is so hungry for information. Here are some tips for creating a great podcast with longevity:
Create a format that works and stick with it. Whether yours is a question-and-answer style interview, multiple guests, listener call-ins, or a set of recurring in-depth segments, it’s important to use that same format throughout all of your podcast episodes so listeners know what to expect.
Stick to the point. The key to holding your audience’s attention is simple - be brief and on-topic. Typically, 30 minutes to an hour is the sweet spot for a podcast episode length, but keep in mind that an hour can also feel like an eternity if you haven’t got much to say. Having ads or sponsor messages within your podcast is okay; just make sure they are done quickly, tastefully, and have some kind of lead-in language or draw that meshes it seamlessly within your programming.
Find a host that can hold a conversation. In audio media, the voice behind your brand is everything. We got extremely lucky with our awesome podcast host, Tim Strombel. With a history in radio and comedy, he has invaluable experience on the microphone that lends to his intriguing and entertaining episodes. We love giving newcomers a chance, but for maximum engagement and effectiveness, a seasoned speaker and interviewer is your best bet as a host. This will really make or break your podcast’s success!
Be consistent. This is generally the Law of Content for all mediums, but it’s especially important with a podcast. People will forget you have a program if they don’t have new episodes to look forward to. Listeners may have a valid in what you have to say, but in order to have staying power as a podcast, you need to keep them checking back for the latest.
Stay true to your vision, and look at the costs and returns in order to decide whether this is the right route for you and your company.
Sometimes a company blog or an impressive media hit is enough to get your message across, but other times a boost is needed, and that’s where “multimedia” (audio/video) comes into play. If you don’t think you’ve got enough of a premise to create your own audio content, you should definitely consider being a guest on an already established podcast. No matter how you go about it, this medium is ultimately another means to an end - storytelling and educating a movement.
Balancing Advocacy and Business
The cannabis industry serves so many different types of people, it was almost a given that this community would begin to polarize. We are seeing this divide now as more pro-cannabis campaigns ramp up nationwide.
There are some activists who believe that “no regulation is the best regulation,” and likewise there are a few businesspeople who would sacrifice all humanistic elements of this legacy industry in order to turn a profit. Neither are helping the movement, and luckily, both are rare.
Steering clear of the extreme ends of the spectrum is incredibly important in this industry, and being aware of and constantly reevaluating your company culture and messaging can help you avoid falling to one end of the spectrum or the other.
In this space, the vast majority of us are advocates to some degree. While not all of us consume cannabis, typically we all share similar beliefs that cannabis should be legalized, and similar aspirations that one day the negative stigma of the plant will be but a distant memory. Wherever you fall on the spectrum, here are some tips for balancing cannabis advocacy with your business model:
Decide who your target audience is, and how you want them to perceive you. As more states propose and implement legalization measures, this industry is slowly becoming fragmented into recreational vs. medical proponents, and some that fall in between. If you’re in financial services, clients may not be interested in hearing about any direct involvement with medical marijuana - and depending on the regulations in your state, it could even hurt you. On the other hand, pandering too much to the medical marijuana community may come off as inauthentic unless you can back it up with some solid philanthropy and a cooperative business model. Claiming to have policy influence and expertise will definitely backfire at some point, unless you’ve got a full-time employee poring over policy in all 50 states. When acting as an advocate, stick to what you know and do best, while keeping an open mind to helping others in the industry do the same.
Think globally, act locally. If you do choose to take an activist stance (or at least support activism in the industry), decide exactly how you want to help and always keep a focused scope on your goal. Is your interest in expanding safe patient access in the United States? Get involved with your local chapter of ASA, NORML or other patients’ rights groups, attend their meetings and stay networked. More interested in bringing cannabis to a foreign market? Sponsor an international conference in that country or region, while inviting other companies or individuals in your area to join you on the trip. Is your goal to change drug laws worldwide? Start locally to build momentum and show that you understand the various power structures involved in drug policy.
Get the word out. Sometimes, simply participating and showing your solidarity with a movement is the best thing you can do as an advocate. If your goal is to make an impact on pediatric patients, hold a benefit or fundraiser for the family of a child who needs medical marijuana treatment. More interested in pushing policy forward? Host an official campaign fundraiser gala, or plan a company-wide day off to assist with get out the vote (GOTV) efforts. Cashinbis donates to an organization called CannaEffect - they have a similar mission to ours, only instead of sharing stories of entrepreneurs and innovative businesses, they share the true stories of medical marijuana patients and advocates nationwide, getting them the attention they deserve for their cause.
Advocacy can open many doors in the business world, if done correctly. When you take a sincere position on cannabis, and work collaboratively to make your vision a reality, others in the industry will see that and want to network with you. Cannabis is a plant that naturally connects people - follow its lead to success!
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