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The first television ad for a marijuana product, set to run on a local Colorado station Tuesday night, has been pulled from the lineup over legal concerns.
The 15-second spot for Neos, which makes "vape pens" infused with cannabis oil, was scheduled to air on Denver ABC affiliate KMGH before the "Jimmy Kimmel Live!" show, a Neos representative told NBC News last week.
But Scripps, the parent company of Denver station KMGH, decided that the commercial shouldn't run, said Valerie Miller, a Scripps communications manager.
The local station had previously approved the spot, but then told Cannabrand, the marketing company representing Neos, that the ad would be put on hold indefinitely as the parent company "investigates the legality of airing a 'federally illegal' substance on federal airwaves," a Cannabrand statement said. Recreational marijuana is legal in Colorado but not on a federal level.
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