Marijuana Blog

Blaze a Trail: The Strategy of Thought Leadership

Category: Culture | Posted on Thu, October, 8th 2015 by THCFinder

cash-in-bisThere’s no questioning it anymore: the media landscape has changed dramatically in the last few years.


Your local newspaper used to have real clout; now, nearly everyone you know gets their breaking news from Facebook and Twitter. Even appearing on television seems to have lost its lustrous appeal as more individuals and families cancel their cable subscriptions in favor of streaming services and online news. Getting attention in this media environment can be complicated - and expensive.


In the world of business-to-business communications, it used to be enough to attend networking and trade-specific events, have a sharp company website, and if you’re really tech-savvy, to have Facebook, Twitter and LinkedIn profiles set up for your brand, as if to say, “If people need us, they’ll simply go online and find us.” These tactics are no longer enough if you want to seriously market your product or services to other businesses - and for such a complex problem, the reason why is rather basic.


Think about what marketing, advertising and public relations are, at their core. You and your company have a basic message to get out: “buy our product/service.” However, there is always a classier and more thoughtful way to persuade your audience, and that’s by telling a real, genuine story.


People are hardly ever interested in buying the first product they see; trust needs to be built first, especially in B2B sales where each party wants to be absolutely sure they’re getting the best deal or partnership, a company whose views align with theirs, and with no messy strings attached.


What better way to build trust than by introducing yourself and offering up useful information about your industry, or even a dose of entertainment? When it comes down to it, another businessperson considering your website doesn’t really want to know more about the products. They want to know about you and what makes the company special, in your words.


This is “thought leadership.” The most sought-after speakers for national trade shows and conferences, the most buzzed-about companies and innovative products, all have one thing in common: they unabashedly put themselves out there. Knowing what makes you different from the competition is one thing, but being able to communicate that takes courage, and a little strategy.


Creating content on a company blog is a great start. Leadership can impart their expertise in the field, and even company interns can share what they’ve learned by working there. This, however, takes time and money to keep up and promote on the right social media channels, and your team will have to be ready with new content monthly or even weekly.


Investing money into a PR or marketing agency is still a popular (and ever-evolving) strategy, but in an industry like ours, where regulations are grey and stigma still runs deep, there are myriad obstacles to getting media attention. Print or online news coverage in your local daily is nice, but not effective for getting in-depth about your cannabis products and services - it can make mainstream readers uncomfortable. In  Colorado, where cannabis is recreationally legal, network cable TV is resisting any marijuana advertising on the airwaves. Even online, it’s no free-for-all. You may have already noticed that Facebook rarely accepts cannabis-related pages or ads for promotion, and the same is true with Google and search engine optimization (SEO) methods.


When putting a marketing plan together, maximum return on investment should be the ultimate goal. As a business owner and thought leader in your field, making the decision of what type of media you will invest in is one of the most important choices you can make for your brand.


Why is Forbes considered by many as the pinnacle of business reporting? They were the first to really go in-depth and interview CEOs and other powerful businesspeople, telling the unheard story behind the world’s powerhouse companies. Hence, why Forbes is still a reputable print and online publication today, even while other news outlets are crumbling under the pressure to go digital. Forbes created more than just business stories - it created thought leaders.


Cashinbis provides this same service for the cannabis industry specifically. We want to help elevate your business - not because it benefits us, but because it lifts up the entire cannabis movement when we all share stories of our success.


What strain are you smoking on today?

Category: Fun | Posted on Thu, October, 8th 2015 by THCFinder


Is North Korea 420 Friendly?

Category: News | Posted on Thu, October, 8th 2015 by THCFinder

north korea marijuanaNorth Korea is home to one of the most oppressive governments of the Earth today. In the country, there is absolutely no private ownership, and everything belongs to the state. It is estimated that 150,000 to 200,000 people live within prison camps. There is an approved haircut list. And narcs are planted throughout the country to report suspected citizens of possible criminal behavior.

However, these narcs have nothing to do with marijuana (but they will certainly get you on hard drugs). North Korea doesn’t consider marijuana a drug at all, and is completely legal in the country. That’s right. I can repeat that: marijuana is completely legal in the country of North Korea.

In fact, the plant isn’t considered a taboo, and grows along the sides of the roads throughout the country, which marijuana grows naturally in the Korean Peninsula (perhaps why it developed into a cultural norm). With that, visitors to the country report that people will smoke it freely anywhere throughout the town.

So perhaps these prohibitionists are onto something. Do we really want to live in North Korea? Because if we legalize marijuana recreationally, we will no doubt live in a country like North Korea. First, they give us our marijuana. Then they take our guns, and then all of our private property is seized. (I think this is needless to say, but just in case this is only sarcastic).



Michigan House Votes In Favor Of Medical Marijuana Dispensaries, Taxes, And Edibles

Category: News | Posted on Thu, October, 8th 2015 by THCFinder

safer michigan marijuanaSome very important medical marijuana bills passed in the Michigan House of Representatives today. Those bills were HB 4209, HB 4210 and HB 4827. TWB posted an article earlier today viaThe Compassion Chronicles. In that article Rick Thompson had the following to say about the bills:

4209 will end all the existing dispensaries in the state and require them to get a new local and state authorization to reopen. It establishes a big government program to control growth/production/sale of marijuana to registered patients through commercial facilities. Commercial distribution of medical marijuana has been prevalent in Michigan since 2010 and is a pure market that is unregulated, robust and encompasses most of the state’s 175,000 registered patients.

Production of cannabis is already regulated through the state’s medical marijuana program. Michigan has approved approx. 30,000 licensed caregivers, who sell their extra cannabis to the dispensaries. Under the 4209 program, that all goes away. Not the caregivers, or the extra cannabis, just the safe and legal place for them to sell it. Where will people get rid of all their extra marijuana, when the dispensaries refuse to take it?

4210 re-legalizes the medical use of non-smoked forms of cannabis. It requires labels, packages, and containers for commercial production of foods, bans the use of butane extraction methods indoors, and contains penalties for failure to comply.  

Read More:


Super Blue Dream (Hybrid)

Category: Nugs | Posted on Thu, October, 8th 2015 by THCFinder


Super Blue Dream (Hybrid)

Blue Dream is a cross of Blueberry and Haze and was bred to provide the body high of an indica and the cerebral sativa effects. Blue Dream is highly effective for pain management without the sedative effects of a pure indica. Effects are long lasting and she has a pleasant fruity taste.



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